Participatory Packaging

Brands seek closer consumer ties through modes of interaction

Implications - With the conveniences of modern technology, consumers are becoming increasingly impatient and easily distracted, prompting retailers to look beyond exterior aesthetics to create an impression. In an effort to build ties with consumers, companies are turning to product designs that require participation, prompting individuals to become more deeply invested. Packaging that encourages user input or customization allow consumers to connect with products on a more interactive level, reflecting a turn towards more personally engaging marketing tactics.
SCORE: 6.3
Hot Top 6 Examples: 103,680 Total Clicks Jan 14 - Apr 15
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Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Playfully Interactive Packaging - Stafidenios Raisins Turns Packaging into a Toy
SCORE: 7.3
Viral 32,360 Clicks Pub: Oct 2, 14
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
Stafindenios Raisins have come up with interactive packaging design that will successfully entertain kids—even after the snack is long-gone! Children can be restless and impatient, a fact... [More]
Innovative Nail Varnish Printers - This Nail Polish Machine Mixes From Your Stylish Inspirations
SCORE: 6.4
V. Hot 50,376 Clicks Pub: Jan 8, 14
Innovative Nail Varnish Printers
This Nail Polish Machine Mixes From Your Stylish Inspirations
You might be wondering, what is a Custom Nail Polish Machine? Essentially, this appliance functions as a printer to produce your desired shade. Currently undergoing the final stages of its design... [More]
Fleshy Personified Packaging - This Intimate Care Product Packaging Mimics the Human Body
SCORE: 6.5
Hot 5,214 Clicks Pub: Dec 5, 14
Fleshy Personified Packaging
This Intimate Care Product Packaging Mimics the Human Body
Neretin Stas has created a conceptual package design for a collection of intimate care products. The design is informed by the contents of the package, as well as its intended use. The packaging is,... [More]
Mix-and-Match Facial Merchandizing - Twister Sisters Packaging Invites Cosmetics Set Customization
SCORE: 5
Warm 5,565 Clicks Pub: Jan 25, 14
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
No two girls look alike, and no two have the same skin type. Twister Sisters packaging contains a range of face-focused products designed to emphasize this fact, and to invite young female consumers... [More]
Bowling Pin Bottles - Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
SCORE: 4.9
Warm 6,362 Clicks Pub: May 6, 14
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage’s package is used before and after its contents have been all used up.... [More]
Interactive Monkey Packaging - Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
SCORE: 5.7
Warm 3,803 Clicks Pub: Apr 22, 15
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
Exotic Snacks knows how to turn healthy eating into a fun activity. First, the brand created fun animal visuals. Then they made the visuals more interactive. In this case, the latest Exotic Snacks... [More]