Setting itself apart from other stick-on nail packaging, the imPRESS press-on manicure set is served in what appears to be a bottle of liquid nail polish. This bottle-shaped packaging is not only stylish, but clever in terms of marketing. Most people will agree that the first visual image that comes to mind when thinking "manicure" is indeed a nail polish bottle -- imPRESS revamps the design of a familiar object to serve another purpose. The aim is to have consumers feel naturally inclined to grab an imPRESS package off the shelves, either out of curiosity or fascination.
This fresh concept is ergonomically designed. The cute bottles have a twist-off cap, but instead of a lacquer brush, the cap reveals an easy-to-use knob that opens up a reusable plastic case. The self-standing bottle case will blend in with other bottles in your nail polish drawer.