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The 'Old Guard' Beer by Viewpoint Resembles English Guardsman

By: Laura McQuarrie - Published: • References: viewpoint.ru & thedieline
Beer can be light and bubbly and drinking it sure is fun, but these cans mean just as much business as an English Guardsman. Although Britmania never quite seems to die down, there are an excessive number of prideful British-themed products out there since the birth of Prince George.

The tall form of these cans provide the perfect surface to replicate the iconic black bearskin hats worn by the Queen's Guards. The 'Old Guard' beer is a concept developed by Moscow's Viewpoint branding agency, hoping to spread Britmania to Russia. Each brew is identified by a different shape and color of moustache on each of the cans. Lined up in a row, these cans are a little intimidating, though this small army is hardly a match for thirsty beer drinkers. Stats for Royal Guard-Imitating Beer Trending: Older & Mild
Traction: 905 clicks in 58 w
Interest: 0.9 minutes
Concept: Guardsman
Related: 70 examples / 54 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: faux-wood beer cans, bruise-revealing abuse ads, and beer-toting bike attachments.