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Strategic Play

Modern chess sets provide intellectual engagement through pop culture allure

Implications - With the rise of digital technology resulting in a culture that has become increasingly reliant on mobile and online usage, consumers, particularity youths, are growing up less exposed to more traditional and thought-provoking activities. As a means to provide more intellectually stimulating sources of entertainment, parents are turning to more challenging forms of play bearing kitschy or referential aesthetics, combining strategically enticing games with cultural features that youths can easily relate to.
Trend Themes
1. Nostalgic Intellectual Stimulation - Parents are turning to more thought-provoking forms of play that bear kitschy or referential aesthetics to provide entertainment.
2. Pop Culture Crossover - Combining elements of pop culture and traditional forms of entertainment creates a unique experience for fans.
3. Architectural Reimaginings - Using architecture for chess piece design creates a new dimension for the game and opens up possibilities for city-rivalries.
Industry Implications
1. Toys and Games - There is a growing demand for more intellectually stimulating sources of entertainment for youths.
2. Pop Culture and Entertainment - Pop culture-inspired chess sets offer a new way for fans to engage with their favorite shows, movies or franchises.
3. Architecture and Design - Chess piece-turned city landmarks offer a fresh perspective on classic architectural symbols and opens up opportunities for creative collaborations.
1.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
463,162 Total Clicks
Date Range:
Jan 12 — Mar 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Sci Fi Chess Sets (UPDATE)
Sci Fi Chess Sets (UPDATE)
Brandon Griffith Creates the Final Set to the LEGO Star Wars Series
Combining two nerd-oriented pastimes, Star Wars and Chess, LEGO created the ‘Star Wars: Return Of The Jedi LEGO Chess Set,’ inspired by Brandon Griffith. All of the designs by Griffith... MORE
Tolkein Trilogy Board Games
Tolkein Trilogy Board Games
These Lord of the Rings Collectors Chess Sets Depict Movie Magic
These collectors chess sets are inspired by Lord of the Rings. The set contains 32 pewter pieces that depict miniature sculptures of the cast. The likeness to the characters is so realistic that... MORE
Snarling Battle Boards
Snarling Battle Boards
Aliens VS Predator Chess Piece Fights in an Epic Strategic Showdown
Sci-fi fans are going to get a real kick out of the Aliens VS Predator Chess Piece because it's just that glorious. Artist Joker Laugh designed the Aliens VS Predator Chess Piece which pits the two iconic… MORE
Meth-Dealing Chess Pieces
Meth-Dealing Chess Pieces
This Unique Chess Set is Based on the Characters of Breaking Bad
Move your pieces into position and control enemy territory with this unique chess set designed after the popular AMC television series Breaking Bad. Created by Known Unknown Design and sold on his... MORE
play_circle_filled London Skyline Chess Sets
London Skyline Chess Sets
This Kickstarter Project Sees City Rivalries Duke it out Over Chess
This chess set features pieces that resemble the London city skyline. Skyline Chess is a Kickstarter campaign that combines architecture with the classic strategy board game. Designers Ian Flood and... MORE
Time Travel Strategy Games
Time Travel Strategy Games
The Doctor Who Lenticular Animated Chess Set Features 3D Pieces
The Doctor Who Lenticular Animated Chess Set is made for die-hard fans of the cult TV show as well as strategy enthusiasts. Combining the iconic characters with the game of chess, people will be... MORE

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