Exploratory Selling

Marketers use interactive social experiments to enhance engagement
Implications - Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers.
SCORE: 3.6
Untested Top 5 Examples: 3,853 Total Clicks Dec 11 - Jan 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Push Start Gift Dispensers - This Coca-Cola Christmas Truck Gives Away Free Holiday Decorations
SCORE: 5.4
Mild 1,233 Clicks Pub: Dec 18, 12
Push Start Gift Dispensers
This Coca-Cola Christmas Truck Gives Away Free Holiday Decorations
The Coca-Cola Christmas continues with another viral video released by the soda giant. This video introduces the lighting truck, which is a standard Coca-Cola delivery truck adorned with lights... [More]
Beverage Brand Integrity Projects - Honest Tea 'National Honesty Index' Offers Interesting Insights
SCORE: 3.8
Untested 684 Clicks Pub: Aug 23, 12
Beverage Brand Integrity Projects
Honest Tea 'National Honesty Index' Offers Interesting Insights
The Honest Tea ‘National Honesty Index’ is a social experiment that the beverage brand launched over the summer to assess the integrity and honesty of people based on factors such as... [More]
Motion-Activated Digital Displays - 'Perception' Interactive Billboard Engages & Excites New Yorkers
SCORE: 3.5
Untested 992 Clicks Pub: Jul 19, 12
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
To promote its newest crime drama starring Eric McCormack, TNT has launched this really cool ‘Perception’ interactive billboard in New York City. In line with TNT’s show Perception,... [More]
Honesty-Awarding Campaigns - Coca-Cola 'Rivalry Wallet' Looks for Virtuous Individuals
SCORE: 2.4
Untested 690 Clicks Pub: Dec 9, 11
Honesty-Awarding Campaigns
Coca-Cola 'Rivalry Wallet' Looks for Virtuous Individuals
Launched in Portugal, the Coca-Cola 'Rivalry Wallet' campaign sets out to discover just how honest people actually are -- and the results will surprise you. Coca-Cola placed a "lost" wallet inside the… [More]
Partner Passion Tests - PUMA 'Love or Football' Campaign Asks Whether Fans Care More About Soccer
SCORE: 1.8
Untested 254 Clicks Pub: Aug 16, 12
Partner Passion Tests
PUMA 'Love or Football' Campaign Asks Whether Fans Care More About Soccer
The PUMA ‘Love or Football’ campaign may shed some insight into whether football fans are truly more passionate about their football teams than their wives or girlfriends. PUMA partnered... [More]