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Exploratory Selling
Marketers use interactive social experiments to enhance engagement
Implications - Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers.
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This Year and Chilly
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Push Start Gift DispensersThis Coca-Cola Christmas Truck Gives Away Free Holiday DecorationsThe Coca-Cola Christmas continues with another viral video released by the soda giant.
This video introduces the lighting truck, which is a standard Coca-Cola delivery truck adorned with lights... [More] |
Beverage Brand Integrity ProjectsHonest Tea 'National Honesty Index' Offers Interesting InsightsThe Honest Tea ‘National Honesty Index’ is a social experiment that the beverage brand launched over the summer to assess the integrity and honesty of people based on factors such as... [More] |
Motion-Activated Digital Displays'Perception' Interactive Billboard Engages & Excites New YorkersTo promote its newest crime drama starring Eric McCormack, TNT has launched this really cool ‘Perception’ interactive billboard in New York City. In line with TNT’s show Perception,... [More] | |||||||||
Honesty-Awarding CampaignsCoca-Cola 'Rivalry Wallet' Looks for Virtuous IndividualsLaunched in Portugal, the Coca-Cola 'Rivalry Wallet' campaign sets out to discover just how honest people actually are -- and the results will surprise you.
Coca-Cola placed a "lost" wallet inside the… [More] |
Partner Passion TestsPUMA 'Love or Football' Campaign Asks Whether Fans Care More About SoccerThe PUMA ‘Love or Football’ campaign may shed some insight into whether football fans are truly more passionate about their football teams than their wives or girlfriends. PUMA partnered... [More] | ||||||||||
