'The Parisian Pinball Park' Does Not Award Excellence

By: Harris Jay Rosenberg Alterman - Published: Apr 22, 2012 • References: ford & adverblog
To promote its self-parking car, Ford set up a marketing stunt called 'The Parisian Pinball Park' in Paris. Known for its fast-paced drivers and difficulty of finding a parking space, Paris was the perfect location for this prank.

As drivers tried to parallel park into a small spot, a large Pinball billboard would light acknowledging a new player. When the drivers continuously bumped the cars in the front and back of them, the screen would light up red just like a pinball machine does. The billboard overhead would scroll across the word "ouch." One driver was so bad that Ford awarded him with the worst driver award. Then, they put him in a self-parking car so he could see the difference. Stats for Auto Pinball Promotions Trending: Older & Chilly
Research: 829 clicks in 213 w
Interest: 1.3 minutes
Concept: Parisian Pinball Park
Related: 112 examples / 86 photos
Segment: Neutral, 18-35
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