Campaigning for Courage

Marketers & brands launch anti-bullying efforts to end schoolyard violence
Implications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action.
SCORE: 3.9
Mild Top 6 Examples: 9,659 Total Clicks Sep 11 - Jan 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Heartbreaking Anti-Bullying Videos - The Jonah Mowry 'Whats Goin On' Video is Heart-Wrenching
SCORE: 6.4
Warm 4,384 Clicks Pub: Dec 5, 11
Heartbreaking Anti-Bullying Videos
The Jonah Mowry 'Whats Goin On' Video is Heart-Wrenching
You may have heard about the Jonah Mowry 'Whats Goin On' video, which has recently gotten a lot of attention on YouTube and in the media. Celebrity blogger Perez Hilton, who is known for his stance against… [More]
Children-Targeted Bullying Campaigns - The 'Cyberbullied' Infographic Speaks to an Epidemic
SCORE: 4
Mild 1,653 Clicks Pub: Jul 10, 12
Children-Targeted Bullying Campaigns
The 'Cyberbullied' Infographic Speaks to an Epidemic
Cyberbullying has taken an already important issue and vastly multiplied it. With over 4,500 teen suicides every year in the USA, it’s an issue that must be addressed. The ‘Cyberbullied:... [More]
Courage-Creating Enterprises - Celebrate the Hero is an Anti-Bullying Initiative for Students
SCORE: 4
Mild 1,342 Clicks Pub: Feb 29, 12
Courage-Creating Enterprises
Celebrate the Hero is an Anti-Bullying Initiative for Students
With the advent of cyber-bullying and the attention that some celebrities are now giving to related campaigns, anti-bullying campaigns like Celebrate the Hero (CTH) are welcome and offer something a little… [More]
Fearless Celeb-Inspired Campaigns - The 'Paws Up Forever Project' Video Fights Back Against Bullying
SCORE: 2.4
Mild 1,019 Clicks Pub: Sep 30, 11
Fearless Celeb-Inspired Campaigns
The 'Paws Up Forever Project' Video Fights Back Against Bullying
The death of 14-year-old Jamey Rodemeyer, who took his own life on September 18, 2011 after years of being bullied rocked the world, being the fifth publicly recognized suicide of an LGBTQ-identifying… [More]
Social Media Bullying Campaigns - Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
SCORE: 3.4
Untested 995 Clicks Pub: Nov 16, 12
Social Media Bullying Campaigns
Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
‘Facebook Be Bold: Stop Bullying Canada’ is a national campaign by the social media giant to quell the pain and suffering caused by in-person and online harassment. After recent events... [More]
Schoolyard Violence-Haulting Apps - Stop Bullies Uses GPS to Alert Authorities of an Assault
SCORE: 1.3
Untested 266 Clicks Pub: Jun 12, 12
Schoolyard Violence-Haulting Apps
Stop Bullies Uses GPS to Alert Authorities of an Assault
Although Angry Birds and apps that turn your smartphone into a light sabre are fun, the Stop Bullies application has a more benevolent purpose. Designed by Tim Porter, the program is designed to... [More]