Marketers & brands launch anti-bullying efforts to end schoolyard violence
Implications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action.
Trend Themes
1. Anti-bullying Campaigns - Marketers & brands launching anti-bullying efforts to end schoolyard violence are encouraging young people to take matters into their own hands.
2. Children-targeted Bullying Campaigns - Campaigns across the world are seeking to put an end to cyberbullying, affecting one in ten young people by creating highly-targeted school programs and infographics.
3. Social Media Bullying Campaigns - Social media giants and anti-bullying organizations are utilizing online platforms to unite people against bullying and promote sticking up for others and being a role model.
Industry Implications
1. Marketing & Advertising - Marketing & advertising professionals can create campaigns that focus on social issues, such as anti-bullying, to bring attention to the cause and their brand simultaneously.
2. Education - Educators can implement anti-bullying initiatives to help put a stop to bullying in school settings and address the growing issue of cyberbullying amongst kids.
3. Technology - Technology professionals can leverage the power of apps and social media to create tools that enable individuals to anonymously report bullying incidents and alert authorities or trusted adults in real-time.
6 Featured, 41 Examples:
321,109 Total Clicks
Date Range:
Sep 11 — Jan 13
Trending:
Mild
Consumer Insight Topics:
