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Campaigning for Courage
Marketers & brands launch anti-bullying efforts to end schoolyard violence
Implications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action.
| Score: 5.4 |
This Year and Mild
Top 6 Examples:
Date Range:7,801 Total Clicks Sep 11 - Jan 13 |
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Heartbreaking Anti-Bullying VideosThe Jonah Mowry 'Whats Goin On' Video is Heart-WrenchingYou may have heard about the Jonah Mowry 'Whats Goin On' video, which has recently gotten a lot of attention on YouTube and in the media. Celebrity blogger Perez Hilton, who is known for his stance against… [More] |
Children-Targeted Bullying CampaignsThe 'Cyberbullied' Infographic Speaks to an EpidemicCyberbullying has taken an already important issue and vastly multiplied it. With over 4,500 teen suicides every year in the USA, it’s an issue that must be addressed. The ‘Cyberbullied:... [More] |
Courage-Creating EnterprisesCelebrate the Hero is an Anti-Bullying Initiative for StudentsWith the advent of cyber-bullying and the attention that some celebrities are now giving to related campaigns, anti-bullying campaigns like Celebrate the Hero (CTH) are welcome and offer something a little… [More] | |||||||||
Fearless Celeb-Inspired CampaignsThe 'Paws Up Forever Project' Video Fights Back Against BullyingThe death of 14-year-old Jamey Rodemeyer, who took his own life on September 18, 2011 after years of being bullied rocked the world, being the fifth publicly recognized suicide of an LGBTQ-identifying… [More] |
Social Media Bullying CampaignsFacebook Be Bold: Stop Bullying Canada Unites Against Harassment‘Facebook Be Bold: Stop Bullying Canada’ is a national campaign by the social media giant to quell the pain and suffering caused by in-person and online harassment.
After recent events... [More] |
Schoolyard Violence-Haulting AppsStop Bullies Uses GPS to Alert Authorities of an AssaultAlthough Angry Birds and apps that turn your smartphone into a light sabre are fun, the Stop Bullies application has a more benevolent purpose.
Designed by Tim Porter, the program is designed to... [More] | |||||||||
