Superstar

The Zurmo App Turns CRM into a Competition

By: Michael Hines - Published: Jun 11, 2012 • References: zurmo.org and springwise
The world of CRM (Customer Relationship Management) is going to be a whole lot more exciting now that the Zurmo app is here. Zurmo is an open-source app that turns the monotony of CRM into a fun and competitive challenge.

CRM systems are integral to every business, but getting people to use them is often like pulling teeth. The Zurmo app is attempting to change all of that, by rewarding users for doing mundane tasks. The system rewards users in the form of points and badges. These points and badges help users level up, and updated leader boards help you keep an eye on the competition. Since the app is open source, you can make changes to it anyway you see fit. The Zurmo app is currently in beta form, and is available to download on Android/iOS smartphones and tablets.