The very quick rise in popularity of Black's 'Friday' video has led the budding singer to be a victim of bullying. Being constantly harassed for her new found fame and the lyrics to her song has led to Rebecca Black quitting school. She is now being home schooled by her mom after leaving middle school.
Not one to let this deter her, she shares her excitement for being featured in Katy Perry's 'Last Friday Night' video in a recent interview with ABC.
Implications - With the use of social media growing every day, consumers are able to gain access to information faster than ever. Products that utilize the Internet to spread the word will become popular at a faster speed. Companies trying to increase their appeal on the modern market could develop more of their items with the use of the world wide web.