Although YouTube is a gold mine for talent, inspiration and humor, it notoriously houses some cruel finds like videos puppies being drowned, the Luka Magnotta clips and as of just recently, a heartbreaking 10 minute episode of children verbally berating an old women -- inspiring the Karen Klein Indiegogo fundraising campaign.
Bullying in school is talked about all the time but many cannot fathom how wrong it is until a video like this surfaces and knocks us all backwards. The clip is difficult to watch as it features a handful of middle school boys uttering the cruelest of insults, verbally beating down their elderly bus monitor for a full ten minutes. The insults, name-calling and threats leave Karen crying, but yield no sympathy from the boys. A Toronto man, Max Sidorov, came across the video and started an Indiegogo campaign that accepted donations so Karen could be sent on a vacation of a lifetime. The campaign is open for 30 days, but has already amassed over $500,000 over its first two days, completely demolishing its goal of $5000.
The power of crowd-sourced funding is powerful, but this should not be the focus of the ordeal. Bullying is so real, degrading and too often used as a buzzword. More must be done so that we never find or hear of anything of this sort again.
Stats for Bully Victim-Donated Vacations
Trending: Older & Average
Research: 970 clicks in 204 w
Interest: > 3 minutes
Concept: Karen Klein Indiegogo
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: anti-bullying dessert campaigns, captivating newspaper campaigns, and emotional eyetography.
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