Get REAL Movement Debuts 'The Hoodie Cam' Campaign
Grace Mahas — March 17, 2022 — Social Good
References: instagram & thegetrealmovement
The Get REAL Movement, an organization dedicated to "combatting 2SLGBTQ+ discrimination & racism in schools and workplaces," recently launched the 'The Hoodie Cam' campaign in collaboration with DonerNorth. The new initiative is an educational advocacy campaign to raise awareness of our rights to film the police.
The "Hoodie Cam'' will debut March 21, 2022, International Day for the Elimination of Racism, as a microsite that features information about the public's right to film police, interviews with Black individuals who have experienced police violence, and a virtual roundtable with attorneys Nathaniel Marshall and Anthony N. Morgan to explain the importance of knowing your rights. Five dollars from every shirt sold will be donated to Colin Kaepernick's "Know Your Rights Camp."
“Growing up, I had an encounter with police that was terrifying - because of the power the police hold, because of the words, and slurs, that the officers were calling me, and because there was no one around to see or to help me”, says Chris Studer, Executive Director of the Get REAL Movement. “I didn’t want to reach for my phone at that moment, because I was scared, but I do wish it had been caught on film.”
Image Credit: Get REAL Movement
The "Hoodie Cam'' will debut March 21, 2022, International Day for the Elimination of Racism, as a microsite that features information about the public's right to film police, interviews with Black individuals who have experienced police violence, and a virtual roundtable with attorneys Nathaniel Marshall and Anthony N. Morgan to explain the importance of knowing your rights. Five dollars from every shirt sold will be donated to Colin Kaepernick's "Know Your Rights Camp."
“Growing up, I had an encounter with police that was terrifying - because of the power the police hold, because of the words, and slurs, that the officers were calling me, and because there was no one around to see or to help me”, says Chris Studer, Executive Director of the Get REAL Movement. “I didn’t want to reach for my phone at that moment, because I was scared, but I do wish it had been caught on film.”
Image Credit: Get REAL Movement
Trend Themes
1. Police Filming Advocacy - Campaigns and initiatives that promote awareness of the public's right to film the police and combat discrimination and racism in law enforcement.
2. Educational Microsites - Development of microsites as educational tools to raise awareness of social justice issues and provide resources for people to learn about their rights.
3. Social Justice Fundraising - Fundraising initiatives that support social justice causes and organizations, such as Colin Kaepernick's 'Know Your Rights Camp.'
Industry Implications
1. Social Activism - Advocacy organizations and movements that promote social justice and fight against discrimination and racism, such as the Get REAL Movement.
2. Nonprofit and Philanthropy - Philanthropic organizations and foundations that support social justice causes and provide funding for initiatives and campaigns.
3. Legal Services - Lawyers and legal firms that specialize in civil rights and social justice cases and offer resources and support for individuals fighting for their rights.
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