The Alka Seltzer Extreme campaign hones in on not only one of the common instigators of antacid, but also a number of home remedies that are often more myth than reality. The print ads depict the remnants of a night of debauchery, yet most of the mess comes from milk cartons, juice boxes and water bottles--all drinks that the sufferer turned to in hopes of relieving the pain. The Alka Seltzer Extreme campaign shows that there is only one real solution to really bad antacid.
Conceived and executed by BBDO, an ad agency based in Guatemala, the Alka Seltzer Extreme campaign is fun and youthful. It is clearly targeting a demographic that can suffer from antacid without even realizing it. It was photographed by Julio Monteghirfo with art direction by Rodrigo de León.
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