Launched in 1982, Diet Coke turns 30 this year, and to celebrate it, the brand threw 30-second birthday parties for loyal fans. The 30-second birthday parties were rewarded to a few of the brand's biggest fans who tweeted Coke on Twitter via the hashtag #DietCokeBday with special birthday wishes or a birthday haiku. Diet Coke then threw speedy birthday parties for winning tweeters, who also received a one-year supply of Diet Coke. You can watch the reaction of one of its fans here (visit Brand Channel for more).
Diet Coke continues to be the main diet soft drink of choice around the world. According to the Diet Coke brand page, it was the top diet soft drink in the world after only two years of being on the market, and it maintains that position today in addition to holding the no. 3 spot for soft drinks in the world.
Stats for Speedy Soda Celebrations
Trending: Older & Chilly
Research: 730 clicks in 193 w
Interest: > 3 minutes
Concept: 30-Second Birthday Parties
Related: 52 examples / 40 photos
Segment: Neutral, 12-55
Comparison Set: 19 similar articles, including: diet coke plus, face-replaced pop ads, and designer diet coke.
Speedy Soda Celebrations
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