Hyper-Convenient Commuting

Public transit provides ways for consumers to complete important tasks
Implications - Though people who take the subway do so for convenience's sake, taking your city's public transit leaves you with less control of your arrival time home. This makes it more difficult to complete daily tasks in a timely manner. To battle this, many companies are capitalizing on the daily commute by offering ways to do things like grocery shop while on the move. This creates a unique business opportunity for brands to target the commuting consumer.
SCORE: 5.1
Mild Top 5 Examples: 27,457 Total Clicks Jun 12 - Feb 13
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Scannable Subway Libraries - The Physical Digital Library in Bucharest Subway Lets Passengers Read
SCORE: 6.7
Warm 13,459 Clicks Pub: Feb 11, 13
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
This amazing guerrilla marketing campaign by Vodafone and Humanitas has created a life-size physical digital library inside the Bucharest subway that is serves the purpose of an e-bookstore. The... [More]
Experimental Relaxing Bus Stops - The Fra.Biancoshock Anti-Stress Station is Therapeutic Street Art
SCORE: 5.3
Mild 5,323 Clicks Pub: Nov 17, 12
Experimental Relaxing Bus Stops
The Fra.Biancoshock Anti-Stress Station is Therapeutic Street Art
While waiting for the bus in Milan after a irritable day, visit the Fra.Biancoshock Anti-Stress Station to smooth over all of your worries. The street artist conceived a brilliant idea to hang... [More]
Virtual Subway Supermarkets - Homeplus Uses Clever Marketing Campaign to Become Number One
SCORE: 5.2
Mild 3,599 Clicks Pub: Jun 25, 12
Virtual Subway Supermarkets
Homeplus Uses Clever Marketing Campaign to Become Number One
While most businesses sell their products in grocery stores, Homeplus decides to sell theirs in a virtual subway supermarket. Homeplus is Korea’s second largest home goods store chain next... [More]
Chic Cafe Bus Stops - The 'Station Diderot' is the European Bus System of the Future
SCORE: 3.9
Mild 3,914 Clicks Pub: Jun 30, 12
Chic Cafe Bus Stops
The 'Station Diderot' is the European Bus System of the Future
The ‘Station Diderot’ bus station designed by Marcaurel Catarina allows passengers to wait for their ride in style. The transportation system uplift is inspired by the laid back cafe... [More]
SAD-Combating Commuter Shelters - The Umea Bus Stops Helps Relieve Depression During Winter
SCORE: 3.2
Untested 1,162 Clicks Pub: Nov 30, 12
SAD-Combating Commuter Shelters
The Umea Bus Stops Helps Relieve Depression During Winter
Seasonal affective disorder can be a serious condition that leads to more than depressive moods during the winter season, especially in different cities throughout the world, and the Umea Bus Stops... [More]
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