DIY Ready Made

A focus on convenience and craftiness sees consumers swarming for pre-made goods

Implications - Consumers are craving a more hands-on approach to everyday tasks, especially with regards to crafts and cooking. Frozen pre-made products with preservatives and additives are on the decline, making way for artistic consumer creations spawned from an array of niche online blogs and social networks, most notably, Pinterest.
SCORE: 5.5
Hot Top 6 Examples: 132,239 Total Clicks Dec 11 - Feb 13
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Consumer Insight Topics: Art & DesignLifestyleFoodDIY
Cute Canned Cakes - Stay Calm Cupcake Serves up Confectionary Bliss in Jars
SCORE: 5.7
Hot 25,368 Clicks Pub: Dec 7, 11
Cute Canned Cakes
Stay Calm Cupcake Serves up Confectionary Bliss in Jars
The Etsy store Stay Calm Cupcake devised a clever way to present the classic confectionery. The online store recently began offering jarred cupcakes. You get the same sweet treat housed in no-mess packaging… [More]
Mason Jar Cakes - The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
SCORE: 6.3
Hot 42,374 Clicks Pub: Feb 12, 12
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
When it comes to fast food, rarely do you hear of delicious delectables perfect as a post-meal treat as one of your options but the Bananappeal Desserts are revolutionizing instant edibles. The queen… [More]
DIY Retro Cupcake Jars - The 'Running With Glitter' Blog Shows You How to Make Rainbow Cakes
SCORE: 5.9
Hot 25,725 Clicks Pub: May 28, 12
DIY Retro Cupcake Jars
The 'Running With Glitter' Blog Shows You How to Make Rainbow Cakes
The ‘Running With Glitter’ Blog Shows you how to make rainbow cakes in a jar. Instead of using standard cupcake liners, you can switch things up and use mason jars instead. The benefit... [More]
Jarred Juice Lids - The Cuppow Mason Jar Sippin' Lids are Country-Inspired
SCORE: 4.8
Hot 14,751 Clicks Pub: Jun 26, 12
Jarred Juice Lids
The Cuppow Mason Jar Sippin' Lids are Country-Inspired
Turn your canned containers into adorable on-the-go sippy cups with the Cuppow Mason Jar Sippin’ Lids. These lids will transform your vast set of mason, old jam and preserve jars into leak-... [More]
DIY Cookie Recipe Jars - The Bakerella 'Cowgirl' Project is Great for Gift-Giving
SCORE: 5.5
Warm 16,857 Clicks Pub: Jul 30, 12
DIY Cookie Recipe Jars
The Bakerella 'Cowgirl' Project is Great for Gift-Giving
The Bakerella ‘Cowgirl’ project is a fun and easy do-it-yourself project that would make for a great sentimental gift. Oftentimes, one resorts to purchasing pre-made chocolates or cookies,... [More]
Jarred Cake Confections - The 'How Sweet It Is' No-Bake Coconut Cream Cheescake Looks Delicious
SCORE: 4
Warm 7,164 Clicks Pub: Jul 22, 12
Jarred Cake Confections
The 'How Sweet It Is' No-Bake Coconut Cream Cheescake Looks Delicious
Dessert-lover’s mouths will water with just one glimpse of the ‘How Sweet It Is’ No-Bake Coconut Cream Goat Cheese Cheesecake. Satisfy a pesky sweet tooth with these coconut-... [More]