Aspirational Urban

Suburban consumers turn to in-your-face urban marketing
Implications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody.
SCORE: 4.2
Mild Top 6 Examples: 4,500 Total Clicks Sep 11 - Feb 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Thug-Style Mommy Raps - 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
SCORE: 5.6
Mild 943 Clicks Pub: Dec 26, 12
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... [More]
Prejudiced Chick Parodies - 'Sh*t White Girls Say to Black Girls' Propels Idiotic Stereotypes
SCORE: 4.3
Mild 681 Clicks Pub: Jan 5, 12
Prejudiced Chick Parodies
'Sh*t White Girls Say to Black Girls' Propels Idiotic Stereotypes
The 'Sh*t White Girls Say to Black Girls' video packs a hilarious punch. Riding off the hype of the viral spinoff of 'Sh*t Girls Say,' this video holds its own with bang on one-liners that quite accurately… [More]
Hilarious Rapping Frog Videos - Amanda Seyfried Appeared in a Frog Suit to Rap On Ellen
SCORE: 3.6
Mild 320 Clicks Pub: Dec 18, 12
Hilarious Rapping Frog Videos
Amanda Seyfried Appeared in a Frog Suit to Rap On Ellen
Amanda Seyfried appeared in a frog suit for a recent taping of Ellen. The actress let loose and belted out her rapping skills. Ellen is hilarious and when she summons upon her guests to join in on... [More]
Partially Animated Car Commercials - New Toyota Yaris Ads are Inspired by Pop & Rap Videos
SCORE: 3.7
Mild 1,707 Clicks Pub: Sep 2, 11
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
The latest Toyota Yaris ads are part of a new campaign by the car maker to target a younger audience through rap- and pop-style messaging. The campaign, which was developed by Saatchi & Saatchi and built… [More]
Swagged-Out Mommy Raps - British Mom Raps About Her Kids in the Motherhood
SCORE: 3.5
Untested 462 Clicks Pub: Dec 19, 12
Swagged-Out Mommy Raps
British Mom Raps About Her Kids in the Motherhood
The Motherhood is a deadpan rap spoof in promotion for the Fiat 500L. The video has over 80, 000 views on YouTube in a few days. The concept of a rapping mom was originally done by Toyota a few... [More]
Grammatically Correct Raps - Mac Lethal ‘You’Re VS. Your’ Brings it Back to the Ba
SCORE: 2.8
Untested 387 Clicks Pub: May 22, 12
Grammatically Correct Raps
Mac Lethal ‘You’Re VS. Your’ Brings it Back to the Ba
The Mac Lethal ‘You’re VS. Your’ rap is a grammatical rapping spit-fire. Lethal raps over the popular track Goyte’s ‘Somebody I Used To Know,’ educating the grammatically impaired.... [More]
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