Generation Y consumers look to parody for self-expression & belonging
Implications - The Millennial Generation is associated with many stereotypes, most notably, their distain of adulthood. Often referred to as the "Peter Pan Generation," Millennials have sparked controversy and parody from Generation X as well as their peers. More self-involved than previous generations thanks to social networks like Instagram, Facebook and Twitter, Millennials are a new era of consumers that embrace self-deprecation.
Trend Themes
1. Self-deprecation - Millennials are embracing self-deprecation as a form of self-expression and humor, as seen in Lindsay Lohan's eHarmony profile and Kyle Hilton's paper dolls.
2. Gender Parodies - Parodies of popular television shows and personalities, such as 'Girls' and Justin Bieber, are becoming increasingly popular and offer disruptive innovation opportunities in video and entertainment industries.
3. Social Media Promotion - Television and movie promotional material, such as the Girls season two posters, are getting savvy with social media, humor, and playful resolutions that engage audiences beyond traditional advertising methods.
Industry Implications
1. Entertainment Industry - Increasing popularity of gender parodies, as seen in 'Girls' and Justin Bieber spoofs, creates disruptive innovation opportunities in video production and multimedia entertainment.
2. Marketing and Advertising Industry - Self-deprecating humor as a form of self-expression and humor, as seen in Lindsay Lohan's eHarmony profile and Kyle Hilton's paper dolls, creates disruptive innovation opportunities in advertising and marketing campaigns.
3. Social Media Industry - The humorous and socially relevant promotional material in television and movies, such as the Girls season two posters, creates disruptive innovation opportunities in online promotion and social media marketing.
7 Featured, 54 Examples:
496,941 Total Clicks
Date Range:
Apr 09 — Feb 13
Trending:
Untested
Consumer Insight Topics:
