Eastern influence is permeating North American product design & packaging
Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.
Trend Themes
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Eastern Cultural Influence — Businesses are incorporating Eastern artistic design and packaging for products targeted towards Eastern ethnicities.
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Eco-friendly Packaging — There is a rising trend in producing innovative packaging designs to reduce paper waste and become more eco-friendly.
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Origami Folding Technique — Packaging designers are drawing inspiration from the Japanese art of folding and incorporating origami-like designs in their products.
Industry Implications
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Food and Beverage — The use of eco-friendly, origami-inspired packaging designs in the food and beverage industry presents a disruptive opportunity for promoting sustainability and appealing to a younger, more eco-conscious market.
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Alcohol — Alcohol companies are incorporating Eastern cultural influences and origami-inspired designs on their packaging and product promotion to appeal to a global market and capitalize on the cultural trend.
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Entertainment — The use of origami-inspired design in DVD packaging for entertainment purposes presents an opportunity for disruptive innovation in packaging, marketing, and design.
