The small packages for Upp were designed by Niklas Hessman. Upp is a early morning meal made up of organic ingredients and comes in small individual-sized portions. The packaging design plays off of the breakfast motif as it imitates the shape and texture of a pillow.
This particular project by Niklas Hessman utilizes very soft material that is as far away from glossy as possible. These packets actually look like they would be nice to lay your head against.
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Concept: Niklas Hessman
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Segment: Females, 18-35
Comparison Set: 29 similar articles, including: plantable produce packaging, home-baked branding, and sophisticated snack packaging.
Classy Breakfast Packaging
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