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Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper

By: Susan Keefe - Published: • References: 2sglobaldesign & thedieline
The brand Nikka Whiskey underwent a packaging redesign courtesy of the artistic minds at 2S Global Design. The new wrapper for the premium whiskey hints at the libation's lineage, incorporating origami-like designs to emphasize its Japanese origins. The boxes that house the simplistic vaguely medicinal bottles unfold in interesting ways to reveal two glasses and a double-sided stainless steel shot glass in addition to the whiskey.

The opening panels of the high-quality box tell the story of the Nikka Whiskey complete with full color images. The literature also covers the Japanese art of serving whiskey. The packaging is engaging and vibrantly informative, making Nikka Whiskey appear as a beverage with an impressive and strong tradition behind it.

Sure to please the whiskey connoisseur on your list, Nikka Whiskey begs to be undressed. Stats for Origami-Inspired Packaging Trending: Older & Average
Traction: 5,430 clicks in 141 w
Interest: 1.5 minutes
Concept: Nikka Whiskey
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: diy booze branding, 52 booze branding campaigns, and blackboard bottle branding.