Fantasy Retail

Incorporating fairy tales and other whimsical elements into the shopping process
Implications - When it comes to enticing consumers, it's best to provide an entire brand experience as opposed to "just a product." In order to make the shopping process more memorable, retail companies are beginning to incorporate elements of fantasy and fairy tale, ensuring the brand experience is a positive one that allows for momentary escape from the everyday.
SCORE: 5.7
Warm Top 5 Examples: 30,365 Total Clicks Sep 12 - Jan 13
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Enchanted Castle Window Displays - The Bonpoint Store Spreads Christmas Magic
SCORE: 6.6
Hot 6,318 Clicks Pub: Nov 18, 12
Enchanted Castle Window Displays
The Bonpoint Store Spreads Christmas Magic
These fantastical fairytale images are from the magical festive displays at children’s fashion store Bonpoint in Paris. The classic children’s brand dressed its store in this enchanting... [More]
Haute Couture Holiday Displays - Printemps Christmas Windows Bring Luxe to the Holidays with Dior
SCORE: 6.5
Hot 9,808 Clicks Pub: Nov 27, 12
Haute Couture Holiday Displays
Printemps Christmas Windows Bring Luxe to the Holidays with Dior
The Printemps Christmas windows are celebrating the holidays in luxury and style by partnering with Dior to unveil 11 custom holiday designed window displays. The whimsical window display features... [More]
Sci-Fi Retail Centers - The L’atoll Angers Shopping Mall is Inspired by the Future
SCORE: 4.5
Warm 8,526 Clicks Pub: Sep 15, 12
Sci-Fi Retail Centers
The L’atoll Angers Shopping Mall is Inspired by the Future
The L’atoll Angers retail center is located in the heart of the French town. Designed by Antonio Virga Architecte and AAVP Architecture firm, this futuristic structure is more reminiscent of a sci-... [More]
Optical Illusion Openings - The Burberry Chicago Flagship Store Lines Up the Trenches
SCORE: 5
Mild 3,008 Clicks Pub: Dec 15, 12
Optical Illusion Openings
The Burberry Chicago Flagship Store Lines Up the Trenches
The long awaited Burberry Chicago flagship store opening finally happened, and it was a glamorous occasion. The opening took place at Chicago’s infamous Magnificent Mile, the new location for... [More]
Floral Fairytale Designer Storefronts - The Dior Beverly Hills Location has Been Revamped
SCORE: 5.3
Mild 2,705 Clicks Pub: Nov 6, 12
Floral Fairytale Designer Storefronts
The Dior Beverly Hills Location has Been Revamped
Dior is a brand notorious for its flamboyant apparel and accessories, and the remodeled Dior Beverly Hills location is no exception. Dior may be without John Galliano, but the label and new... [More]