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Fantasy Retail

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Incorporating fairy tales and other whimsical elements into the shopping process


Implications - When it comes to enticing consumers, it's best to provide an entire brand experience as opposed to "just a product." In order to make the shopping process more memorable, retail companies are beginning to incorporate elements of fantasy and fairy tale, ensuring the brand experience is a positive one that allows for momentary escape from the everyday.
 Score:
7.1
This Year and Warm
Top 5 Examples:
12,444 Total Clicks
Date Range:
Sep 12 - Jan 13
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Enchanted Castle Window Displays
 Score:
6.8
Peaked and Hot
3,640 Clicks in 26 w
Pub: Nov 18, 12

Enchanted Castle Window Displays

The Bonpoint Store Spreads Christmas Magic
These fantastical fairytale images are from the magical festive displays at children’s fashion store Bonpoint in Paris. The classic children’s brand dressed its store in this enchanting... [More]

Haute Couture Holiday Displays
 Score:
7.5
Peaked and Hot
3,635 Clicks in 25 w
Pub: Nov 27, 12

Haute Couture Holiday Displays

Printemps Christmas Windows Bring Luxe to the Holidays with Dior
The Printemps Christmas windows are celebrating the holidays in luxury and style by partnering with Dior to unveil 11 custom holiday designed window displays. The whimsical window display features... [More]

Sci-Fi Retail Centers
 Score:
7.2
Peaked and Warm
3,143 Clicks in 35 w
Pub: Sep 15, 12

Sci-Fi Retail Centers

The L’atoll Angers Shopping Mall is Inspired by the Future
The L’atoll Angers retail center is located in the heart of the French town. Designed by Antonio Virga Architecte and AAVP Architecture firm, this futuristic structure is more reminiscent of a sci-... [More]

Optical Illusion Openings
 Score:
6.7
Peaked and Mild
959 Clicks in 22 w
Pub: Dec 15, 12

Optical Illusion Openings

The Burberry Chicago Flagship Store Lines Up the Trenches
The long awaited Burberry Chicago flagship store opening finally happened, and it was a glamorous occasion. The opening took place at Chicago’s infamous Magnificent Mile, the new location for... [More]

Floral Fairytale Designer Storefronts
 Score:
6.2
Peaked and Mild
1,067 Clicks in 28 w
Pub: Nov 6, 12

Floral Fairytale Designer Storefronts

The Dior Beverly Hills Location has Been Revamped
Dior is a brand notorious for its flamboyant apparel and accessories, and the remodeled Dior Beverly Hills location is no exception. Dior may be without John Galliano, but the label and new... [More]


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