The Louis Vuitton RETNA-made storefront has been unveiled at Miami's Design District. RETNA, or Marquis Louis rather, is a Los Angeles-based graffiti artist who has been favored on behalf of clients like Usher and Vladimir Restoin-Roitfeld for his vibrant color schemes and bold strokes.
For this Miami flagship spot, RETNA aimed to give the Louis Vuitton brand a display full of originality and strength. This time-lapse clip tracks the progression of the piece, following its development with each slab of violet and blue paint.
Bold letters line the boutique from top to bottom, tempting art and fashion enthusiasts alike to enter. The unconventional layout is also quite appropriate given the extravagance of the Miami Design District.
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Concept: Louis Vuitton RETNA
Related: 91 examples / 70 photos
Segment: Males, 18-55
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