A man in India recently opened the Hitler clothing outlet, which apparently is generating a bit of business.
The more important question should be why this man does not know Hitler, or his historical significance. Although the man claims he did not know Hitler slaughtered six million people, how then can he explain the swastika symbol prominently displayed on his storefront sign? Regardless of the owner not knowing this dictator, he certainly has done a great job generating buzz about the store's opening. Turns out lack of information has worked in this business man's favor when it comes to branding.
Hitler has become increasingly popular in India, and the German dictator’s manifest and memoir sold thousands of copies upon its release in India. There was even a cafe named after him in 2006.
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Research: 4,345 clicks in 190 w
Interest: 1.2 minutes
Concept: India Clothing Store Called Hitler
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Segment: Neutral, 12-55+
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