The Burberry Beauty Beauty Fall 2010 ad campaign was shot by inimitable photographer Mario Testino. In the ads, the three models sport smoky eyes and classic Burberry trench coats.
Implications - Luxury brands should consider new ways of separating themselves from other similar brands. By using three of the top fashion models, Burberry elevated it s brand to another level. Customer's are seeking the most prestigious brands now that money has been flowing back into the credit market.