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The Burberry Chicago Flagship Store Lines Up the Trenches

By: Katie Pagnotta - Published: • References: blog.chicagoarchitecture.info & fashionindie
The long awaited Burberry Chicago flagship store opening finally happened, and it was a glamorous occasion.

The opening took place at Chicago's infamous Magnificent Mile, the new location for the store. The celebration consisted of a display of male models dressed to the nines in Burberry black trenches and holding up umbrellas. A glittery ambiance was set with hundreds of twinkle lights sparkling in the night. The lights attached to trees actually reflected into the sleek black storefront and created a whimsical optical illusion. There was also crisp spotlights on each model and the storefront sign was illuminated. The opening was hard to miss and the set-up was impeccable.

Burberry is a brand associated with prep and polish, and the Burberry Chicago flagship store opening sets the bar high for competitor brands. Stats for Optical Illusion Openings Trending: Older & Average
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Concept: Burberry Chicago
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