Family Choice Packaging Caters to the Individual Members of the Clan

By: Amelia Roblin - Published: Nov 11, 2011 • References: chargedesign & packagingoftheworld
Shared household washrooms seem to be ever accumulating clusters of different shampoos, conditioners and the like. For either the sense of possession or a genuine preference for a particular brand, people enjoy using their own personal products.

Addressing this common theme, Family Choice packaging offers a collection of body washes that targets each child and parent individually. It might not be surprising if one were to discover that the contents of each bottle are more or less identical, but the way that single portions have been separated might nearly be enough to keep everybody happy.

Furthermore, the Charge Design labels speak specifically to each person, marketed towards the brother, the sister and the parents as well. Family Choice packaging is decorated with scribbly childlike illustrations, clearly directing the line at a new generation of brand-conscious kids. Stats for Cartooned Kindred Branding Trending: Older & Chilly
Research: 7,649 clicks in 236 w
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Concept: Family Choice Packaging
Related: 79 examples / 61 photos
Segment: Neutral, 4-55
Comparison Set: 29 similar articles, including: ebullient dairy branding, cute nudist branding, and iconic culinary packaging.