Superstar

Helado i Ice Cream Packaging Appeals to a Variety of Tastes

By: Amelia Roblin - Published: Nov 11, 2011 • References: behance.net and packagingoftheworld
The designer of Helado i Ice Cream packaging has not limited her project to the impact of a single logo, rather opting for a visual merchandizing technique that incorporates a playful range of different typography. The name of the dessert brand is strapped across the top of these plastic pouches in bold and bubbly text, but the same words are repeated over the entire surface of each wrapper, scrawled in styles from serious and sophisticated to sweet and youthful.

To accompany the letters that cover almost every inch of the snack packs are endearing little illustrations of ice cream cones, popsicles, peppermints, strawberries and swirls. Sealed within Helado i Ice Cream packaging by Milena Soto, the three flavors of Coronado treats appeal with an image of whimsical nostalgia.