Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery

By: Francis Tiangson - Published: • References: hyperakt and lovelypackage
The New York City-based Sullivan Street Bakery is an expanding brand that has almost 20 years of experience in the business, resulting in multiple top restaurants serving its bread. Wanting to expand the products that that they offer, owner Jim Lahey turned to Hyperakt to create packaging that embodies the Sullivan Street Bakery essence.

What Hyperakt created for Sullivan Street Bakery are minimalistic packages that coincide with a classy modern motif. Combining simplistic designs matched with bright colors and a strong typeface, the packaging presents the product in a contemporary fashion.

Packets, bottles, cans, tubes and boxes were all given artistic tweaks to put forward this assortment of Sullivan Street Bakery packaging. Hyperakt definitely hit a home run with these designs.