The nationwide Take Less campaign encourages consumers to cut down on compulsive pill-popping in favor of minimal medicine to treat everyday aches and pains. Help Remedies packaging leads its movement with a clear confidence and a contemporary charm through the use of an intelligible and appealing image.
The Pearlfisher studio has overhauled this brand's identity to fit with its theme of fundamental pharmaceuticals. The company promises fewer active ingredients in each capsule and the absence of dyes and artificial flavors to present the public with a straightforward selection of products designed for a range of common ailments. Help Remedies packaging designates a distinctive color to each treatment and a symbol to represent the contents, be them bandages, pills or lozenges. One symptom is legibly labeled upon each white box, enhanced only by the vivid outline and the matching tint of the text.
Color-Coded Cure Branding
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