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Field's Sweet Spot Packaging Creates a Visual Sugar High

By: Amelia Roblin - Published: • References: wink-mpls & lovelypackage
It isn't hard to get most people excited about chocolate, but if there was any danger of approach by an apathetic eater, Field's Sweet Spot packaging would surely muster up appreciation for the treats.

Designed by Wink, the wrappers, parcels and hat boxes made to tote the scrumptious snacks are bursting with bold color and perky geometric patterning. Divulging the irregular shapes of the indulgent sweets wherever possible, the candied labeling offers a delicious peek into the dessert packets.

The creative firm behind the confectionery branding even went as far as to develop distinctive wrappers for chocolate bars designated for birthdays and congratulatory occasions. With each product enveloped in such happy and lively labels, Field's Sweet Spot packaging gives your sugar high a visual stimulant as well. Stats for Cutesy Confection Branding Trending: Older & Chilly
Traction: 5,183 clicks in 196 w
Interest: 4 minutes
Concept: Field S Sweet Spot Packaging
Related: 95 examples / 73 photos
Segment: Neutral, 12-35
Comparison Set: 35 similar articles, including: home-baked branding, typographic treat packaging, and sweet nectar packaging.