Self-Induced Stereotyping

Consumers categorize themselves into behavioral tribes
Implications - For years, people have followed horoscopes, visited psychics and sought psychological help in order to better understand themselves. This thirst for self awareness has expanded into modern pop culture. In 2013, this means endless graphics and blogs dedicated to helping consumers assign themselves a stereotype, making it easier for marketers and business leaders to understand and entice them.
SCORE: 6.1
Hot Top 6 Examples: 89,317 Total Clicks Sep 11 - Feb 13
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DEMOGRAPHICS
Ungergarment Personality Charts - The Underwear Identity Infographic Assigns Traits by Style
SCORE: 7.7
Viral 29,361 Clicks Pub: Nov 19, 12
Ungergarment Personality Charts
The Underwear Identity Infographic Assigns Traits by Style
The underwear identity infographic exposes the most private and secret part about your personality. They always say that you should never wear underwear that you wouldn’t be caught dead in... [More]
Typeface Personality Posters - 'Typocalypse' Describes the Most Distinguishing Attributes of Fonts
SCORE: 7.2
Viral 40,756 Clicks Pub: Sep 7, 11
Typeface Personality Posters
'Typocalypse' Describes the Most Distinguishing Attributes of Fonts
With a name like Typocalypse, you'd think it would be the end of the world for typefaces, but these posters are actually a series of humorous descriptors that provide small blurbs about each font's most… [More]
Refrigerator Lifestyle Charts - The Fridge Infographic Reveals Your Personality Based on Food
SCORE: 3.7
Hot 8,176 Clicks Pub: Jun 18, 12
Refrigerator Lifestyle Charts
The Fridge Infographic Reveals Your Personality Based on Food
This fridge infographic shows the type of lifestyles based on the contents within one’s refrigerator. Most people have rummaged through a friend’s refrigerator and to their surprise, it’s... [More]
Social Media Personality Illustrations - Which of These Faces of Facebook Fans Are You?
SCORE: 6.3
Hot 4,461 Clicks Pub: Nov 17, 12
Social Media Personality Illustrations
Which of These Faces of Facebook Fans Are You?
A digital creative agency from Australia, Soap, decided to illustrate the various Faces of Facebook Fans and provide little annotations about them. They presented their findings in a hilariously... [More]
Stereotypical Students Charts - Student College Identity is Often the Exact Opposite of High School
SCORE: 4.3
Hot 3,765 Clicks Pub: Nov 20, 12
Stereotypical Students Charts
Student College Identity is Often the Exact Opposite of High School
The student college identity is often a huge leap from one’s high school identity. While college is an opportunity for many to turn over a new leaf and reinvent themselves, sometimes, it’... [More]
Interweb Workplace Personas - The Techie Stereotypes Chart Dissects and Analyzes Office Identities
SCORE: 5.8
Warm 2,798 Clicks Pub: Dec 20, 12
Interweb Workplace Personas
The Techie Stereotypes Chart Dissects and Analyzes Office Identities
Nicole Grant Kriege of The Bold Italics dissects the techie stereotypes of the workplace into ten categories. From the Founder to different managers and developers to newbs, Kriege strategically... [More]