Medicinal Marketing

Brands turn to therapeutic forms of product packaging and branding
Implications - Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic.
SCORE: 3.6
Mild Top 6 Examples: 25,898 Total Clicks Apr 12 - Feb 13
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DEMOGRAPHICS
Filed in: LifestyleHealth
Emotionally Flavored Medicine - The Valerio Loi ‘Human Feelings as Drugs’ Series Evoke
SCORE: 6.1
Warm 5,644 Clicks Pub: Jun 19, 12
Emotionally Flavored Medicine
The Valerio Loi ‘Human Feelings as Drugs’ Series Evoke
One of the greatest feelings in the world is to be in love, or to feel true hope—the Valerio Loi ‘Human Feelings as Drugs’ series bottles those emotions. The Italian London-based... [More]
Medicine Bottle Brew Branding - Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
SCORE: 4.8
Warm 8,601 Clicks Pub: Feb 11, 13
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
There isn’t really a recognizable standard in terms of iced coffee containers, yet it’s quite fresh to see Eighthirty Coffee packaging take the form that it does. The stubby tinted... [More]
Medical Alcohol Dispensers - Doctors Orders Syringe Shooters Turn Shots into Medicine
SCORE: 3.3
Untested 4,244 Clicks Pub: Dec 23, 12
Medical Alcohol Dispensers
Doctors Orders Syringe Shooters Turn Shots into Medicine
It’s time to get your shots, but with the Doctors Orders Syringe Shooters, that is something you can look forward to. Regular shot glasses can get messy and spill all over the place,... [More]
Punny Medicine Body Wash - 'Chill Pill Soap' Reminds One to Relax
SCORE: 2.6
Untested 3,852 Clicks Pub: Apr 18, 12
Punny Medicine Body Wash
'Chill Pill Soap' Reminds One to Relax
Etsy shop owner Kasey Hachler has released specially made ‘Chill Pill Soap’ shaped like giant pills. Each bar has the words “Chill Pill” printed on it and even has the dose... [More]
Medicine-Inspired Alcohol Carriers - The Booze Prescription Flask is Hilarious and Fun
SCORE: 1.7
Untested 2,735 Clicks Pub: Oct 29, 12
Medicine-Inspired Alcohol Carriers
The Booze Prescription Flask is Hilarious and Fun
The Booze Prescription Flask will serve you up your daily dose of shots. This hilarious booze concealer will let everyone know that you love to party, in full rock star style. This awesome flask... [More]
Medicine Bottle Mouthwashes - The Aesop Mouthwash Launches and Will Improve Your Hygiene
SCORE: 2.3
Untested 822 Clicks Pub: Jan 16, 13
Medicine Bottle Mouthwashes
The Aesop Mouthwash Launches and Will Improve Your Hygiene
The recent launch of the Aesop mouthwash will assist you in your dental care routine. Aesop is a fantastic brand that attempts to provide a wide range of hygienic products from skin care to hair care.... [More]