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Commuter Targeting
As public transit becomes more appealing, advertisers up creativity
Implications - As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
| Score: 4.2 |
Warm
Top 6 Examples:
Date Range:51,929 Total Clicks Mar 09 - Oct 09 |
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Eco Bus StopsSan Francisco Unveils Project for Solar Powered Transit StationsSan Francisco’s mayor Gavin Newsom announced that 1100 new solar powered bus stops will be installed by 2013.
The red solar panels on top of the bus shelters generate energy for intercoms, LED lighting… [More] |
Musical Subway StairsPiano Stairs Encourage People to Get Some ExerciseA group of people in Odenplan, Stockholm noticed that there were much more people using the escalators than the stairs in the subway station. The group decided to conduct an experiment to see if they could… [More] |
Solar-Powered Bus StopsJohann Paquelier's Transit Design Lights Up at NightThe solar powered bus stop station concept by Johann Paquelier is designed to generate power to illuminate itself once it gets dark. The sustainable shelter is built for both urban and suburban areas to… [More] | |||||||||
Attractive Bus StopsMass Transit Design Lures Riders in With Comfortable Waiting AreaThis bus stop design by Nathan M. Schneider is meant to attract commuters to promote public transportation and help reduce air pollution.
The canopy of the bus stop is futuristic with an attractive shape… [More] |
$7.64 Billion Transit SystemsThe Dubai Luxury Metro System Redefines City TravelMy next travel destination has to be to Dubai; if I put it off any longer, I don’t think I’ll be able to afford traveling within the city (thanks to the Dubai Luxury Metro System) let alone the plane ticket… [More] |
Ceiling-Mounted Subway MapsGPS System Pinpoints Location on Subway Car CeilingsIf you’re on the train/subway/metro/whatever, wouldn’t it be great to know exactly where you were in relation to the stops coming up? Rather than knowing you were somewhere between point A and point… [More] | |||||||||
