As public transit becomes more appealing, advertisers up creativity
Implications - As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
Trend Themes
1. Eco-friendly Public Transportation - Public transportation systems around the world are prioritizing eco-friendliness by adopting solar power and sustainable materials for bus stops, as well as introducing electric and driverless vehicles.
2. Enhanced Commuter Experience - Public transportation systems are improving the commuter experience by providing WiFi access, GPS maps, comfortable seating, musical stairs, and detachable emergency lights, with designs focused on creativity and aesthetics.
3. Smart Infrastructure - Public transportation systems are implementing smart solutions such as augmented reality apps, touchscreen controls for rapid transit vehicles, and in-wheel electric engine motors that support the construction of cheaper and faster inverted monorails.
Industry Implications
1. Transportation Industry - The transportation industry can use trends like eco-friendly materials, electric vehicles, and smart infrastructure to create new products and services that cater to current consumer needs and align with sustainable development goals.
2. Advertising Industry - The advertising industry can leverage the enhanced creativity possibilities in public transportation vehicles, stations, and stops to create memorable campaigns and engage with commuters in innovative ways.
3. Smart City Industry - The smart city industry can use smart infrastructure solutions introduced by public transportation systems to improve overall citizen experience, reduce traffic congestion and carbon emissions, and optimize cities' transportation networks.
12 Featured, 74 Examples:
1,299,432 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
