Commuter Targeting

As public transit becomes more appealing, advertisers up creativity
Implications - As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
SCORE: 4.1
Warm Top 6 Examples: 60,435 Total Clicks Mar 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Eco Bus Stops - San Francisco Unveils Project for Solar Powered Transit Stations
SCORE: 5.4
Warm 13,690 Clicks Pub: Jun 3, 09
Eco Bus Stops
San Francisco Unveils Project for Solar Powered Transit Stations
San Francisco’s mayor Gavin Newsom announced that 1100 new solar powered bus stops will be installed by 2013. The red solar panels on top of the bus shelters generate energy for intercoms, LED lighting… [More]
Musical Subway Stairs - Piano Stairs Encourage People to Get Some Exercise
SCORE: 5.4
Warm 6,937 Clicks Pub: Oct 9, 09
Musical Subway Stairs
Piano Stairs Encourage People to Get Some Exercise
A group of people in Odenplan, Stockholm noticed that there were much more people using the escalators than the stairs in the subway station. The group decided to conduct an experiment to see if they could… [More]
Solar-Powered Bus Stops - Johann Paquelier's Transit Design Lights Up at Night
SCORE: 3.7
Warm 12,128 Clicks Pub: Aug 27, 09
Solar-Powered Bus Stops
Johann Paquelier's Transit Design Lights Up at Night
The solar powered bus stop station concept by Johann Paquelier is designed to generate power to illuminate itself once it gets dark. The sustainable shelter is built for both urban and suburban areas to… [More]
Attractive Bus Stops - Mass Transit Design Lures Riders in With Comfortable Waiting Area
SCORE: 4
Warm 14,096 Clicks Pub: Jul 21, 09
Attractive Bus Stops
Mass Transit Design Lures Riders in With Comfortable Waiting Area
This bus stop design by Nathan M. Schneider is meant to attract commuters to promote public transportation and help reduce air pollution. The canopy of the bus stop is futuristic with an attractive shape… [More]
$7.64 Billion Transit Systems - The Dubai Luxury Metro System Redefines City Travel
SCORE: 2.8
Warm 7,173 Clicks Pub: Oct 22, 09
$7.64 Billion Transit Systems
The Dubai Luxury Metro System Redefines City Travel
My next travel destination has to be to Dubai; if I put it off any longer, I don’t think I’ll be able to afford traveling within the city (thanks to the Dubai Luxury Metro System) let alone the plane ticket… [More]
Ceiling-Mounted Subway Maps - GPS System Pinpoints Location on Subway Car Ceilings
SCORE: 3.2
Mild 6,411 Clicks Pub: Mar 8, 09
Ceiling-Mounted Subway Maps
GPS System Pinpoints Location on Subway Car Ceilings
If you’re on the train/subway/metro/whatever, wouldn’t it be great to know exactly where you were in relation to the stops coming up? Rather than knowing you were somewhere between point A and point… [More]
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