Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar

By: Marissa Brassfield - Published: • References: toxel & i.gizmodo
This snowing billboard for Norway's Tryvann Winter Park ski resort is both interactive and informative. When it's snowing at Tryvann, a timely SMS triggers fake snow inside the billboard, alerting passersby of the ideal weather conditions and reminding them that it's time to take a mini vacation to the slopes.

When the snow at Tryvann Winter Park stops, an SMS similarly stops the flow of faux snow inside the billboard. Stats for Snowing Billboards Trending: Older & Average
Traction: 5,185 clicks in 310 w
Interest: 4 minutes
Concept: Snowing Billboards
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: drowning billboards, 34 billboards that slap you silly with creativity, and fake sky painting.