This snowing billboard for Norway's Tryvann Winter Park ski resort is both interactive and informative. When it's snowing at Tryvann, a timely SMS triggers fake snow inside the billboard, alerting passersby of the ideal weather conditions and reminding them that it's time to take a mini vacation to the slopes.
When the snow at Tryvann Winter Park stops, an SMS similarly stops the flow of faux snow inside the billboard.
Implications - **Some of this makes no sense. :P Check out your last 4 words lol
Interactive product displays like this snowing bilboard are totally eye-catching and undeniably smart. Businesses who can create product displays that utilize technology while showing off a product's value to consumers can appear memorable and have consumers itching to consumer.
Stats for Snowing Billboards
Trending: Older & Average
Research: 5,242 clicks in 370 w
Interest: 4 minutes
Concept: Snowing Billboards
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: drowning billboards, 34 billboards that slap you silly with creativity, and fake sky painting.
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