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Controversial Del Mar Spa Ads

By: Pearl - Published: Aug 7, 2008 • References: advertolog and copyranter.blogspot
The fall ad campaign of a weight loss clinic based in Romania might just start a controversy for the prints insinuate that overweight people are animals. The style of the ads is like the famous Evolution series where an apelike creature is shown to evolve in stages to modern man. The Del Mar Medical Spa prints show a cow and a whale turning into women. A pig evolves into a man.

Many would label these ads as insensitive. The ads aim to shock but one has to wonder if potential customers might be put off with the insulting insinuations.