Controversial Del Mar Spa Ads

By: Pearl - Published: Aug 7, 2008 • References: advertolog & copyranter.blogspot
The fall ad campaign of a weight loss clinic based in Romania might just start a controversy for the prints insinuate that overweight people are animals. The style of the ads is like the famous Evolution series where an apelike creature is shown to evolve in stages to modern man. The Del Mar Medical Spa prints show a cow and a whale turning into women. A pig evolves into a man.

Many would label these ads as insensitive. The ads aim to shock but one has to wonder if potential customers might be put off with the insulting insinuations. Stats for Comparing Obese People to Animals Trending: Older & Mild
Research: 5,749 clicks in 407 w
Interest: 4 minutes
Concept: Comparing Obese People To Animals
Related: 61 examples / 47 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: fitted sock sneakers, wallet-sized smartphone chargers, and gps-enabled cemeteries.