Brighter than 130 two D-cell flashlights, this flashlight (or torch as they call it) was built to shine, shine, shine. It produces 2000 Lumens of light or something comparable to aircraft landing lights. The torch uses 20 lithium batteries at about $1.00 a battery - this gets you 1.5 hours of nighttime sunshine. Great stocking stuffers as they are priced at about $7,000 a piece.
Implications - Safety is a the forefront of many people's minds of all ages. Through indulging in products that offer safety benefits -- such as powerful flashlights -- consumers feel a restored sense of safety. Businesses that can recognize this consumer fear and create products to help minimize it will continue to find success.
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Concept: Mega Flashlights
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Segment: Neutral, 18-55
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