Cadbury Touchscreen Bus Shelter Game

By: Cecilia Biemann - Published: • References: coloribus
The brainchild of advertising agency Saatchi & Saatchi, a number of UK bus shelters have been transformed into interactive gaming stations which invite travelers to bash as many digital falling eggs as they can in 20 seconds, in order to release their creamy goop.

It sure is a novel way to beat boredom while waiting for your bus to arrive.

The agency responsible for turning these bus shelters into touch-screen fairground stalls also released new television ads for Cadbury last month. Stats for Interactive Chocolate Ads Trending: Older & Mild
Traction: 7,225 clicks in 323 w
Interest: 1.8 minutes
Concept: Interactive Chocolate Ads
Related: 49 examples / 38 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: interactive graffiti billboards, interactive movie promos, and interactive pet advertisements.