Adult Envy

Tweens and teens seek more grown-up innovations
Implications - The desires of today’s tweens and teens are beginning to mirror that of adults as they express urgency to adopt grown-up activities, fashions and lifestyle values earlier than ever. Their embrace of new technology and exposure to media and the web has sparked curiosity for products and services typically targeted at older generations.
SCORE: 4.9
Hot Top 6 Examples: 144,653 Total Clicks Jan 09 - Oct 09
Popularity
Activity
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DEMOGRAPHICS
Sex as Currency - “Oral Sex is the New Goodnight Kiss” Explores Preteen Sexcapades
SCORE: 3.6
Viral 45,772 Clicks Pub: May 28, 09
Sex as Currency
“Oral Sex is the New Goodnight Kiss” Explores Preteen Sexcapades
“Oral Sex is the New Goodnight Kiss” by Canadian author Sharlene Azam explores the world of preteen and teen sexuality. Azam posits that many young girls are using sex as currency. 16-year-old... [More]
Revered Tween Bloggers - The Tavi Gevinson 'Style Rookie' Blog Has 4 Million Readers
SCORE: 6.4
Viral 23,642 Clicks Pub: Sep 25, 09
Revered Tween Bloggers
The Tavi Gevinson 'Style Rookie' Blog Has 4 Million Readers
Looking through the Tavi Gevinson ‘Style Rookie’ blog, there is only one feeling: amazement. Here are pictures showing a blonde, pixie-ish 13-year-old girl posing in photos with the hottest designers at… [More]
Tween Yoga Lines - Lululemon Targets Teen Scene With Ivivva Athletica
SCORE: 6.1
V. Hot 28,338 Clicks Pub: Sep 4, 09
Tween Yoga Lines
Lululemon Targets Teen Scene With Ivivva Athletica
Young yoga lovers, rejoice! This fall, Lululemon tween yoga stores called Ivivva Athletica will be opening in Vancouver, Victoria and Calgary. To be able to target that area between 6 and 12 years old… [More]
Preteen Street Artists - 10-Year-Old Solveig is Hailed as the “Female Banksy”
SCORE: 5.1
Hot 27,181 Clicks Pub: Mar 5, 09
Preteen Street Artists
10-Year-Old Solveig is Hailed as the “Female Banksy”
Solveig is a 10-year-old Brighton, U.K girl like any other, except for one fact: She is a talented and sunny graffiti artist. From Mozart to Macaulay Culkin, precocious children have always attracted… [More]
Aging Child Cartoon Icons - Dora the Explorer Grows Up and Outrages Some Parents
SCORE: 5.1
Warm 11,144 Clicks Pub: Mar 10, 09
Aging Child Cartoon Icons
Dora the Explorer Grows Up and Outrages Some Parents
As they did with Rugrats, in an attempt to keep young cartoon icons popular with children nearing the teen years, Nickelodeon will present their new version of a preteen Dora the Explorer doll next fall.… [More]
Tween Fashion Idols - Sasha and Malia Obama Already Boosting J. Crew's Brand Power
SCORE: 2.8
Warm 8,576 Clicks Pub: Jan 31, 09
Tween Fashion Idols
Sasha and Malia Obama Already Boosting J. Crew's Brand Power
How long before the Obama daughters are the next tween idols? J. Crew isn't prepared to waste any time finding out; they've already taken the first step in being the Obama girls' brand of choice." "Both… [More]
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