McDonald's Big Mac Yawning Ad

By: Ayman - Published: Nov 19, 2008 • References: coloribus & arabaquarius.blogspot
The ever creative marketers at McDonald’s are back with yet another cool ad. This time, DDB New Zealand came up with bus-stop posters printed using lenticular technology to create an animation of a yawning guy that puts a Big Mac into his mouth.

The poster image changes as you walk closer to it, communicating the fact that McDonald’s stores are open 24 hours, so you can go eat at any time.

This follows in the steps of recent creative billboards from McD's, such as the hatching egg and the growing lettuce "Fresh Salads" billboard. Check them out below. Stats for Animated Bus Stop Billboards Trending: Older & Mild
Research: 10,122 clicks in 391 w
Interest: 2.9 minutes
Concept: Animated Bus Stop Billboards
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: billboards that hatch, 23 awesome mcdonald's ads, and mcdonald's painted handvertising.