German Bus Stop Exposes the Duality of Domestic Violence

By: Michael Plishka - Published: Jun 26, 2009 • References: copyranter.blogspot & dvice
Domestic violence is different from other types of violence in that it happens and no one sees it. In a way you could say nobody is looking.

In Germany, a bus stop sign has taken domestic violence awareness to a new level by pointing out the ‘behind closed doors’ nature of domestic violence.

By using a camera that detects when someone looks directly at the ad, it changes from an abusive picture to one in which the couple looks like they get along fine.

The message is powerful, indeed. Stats for Morphing Billboards Trending: Older & Average
Research: 12,532 clicks in 360 w
Interest: 4 minutes
Concept: Morphing Billboards
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: awareness shocktography, celebs photoshopped for domestic violence, and 15 shocking domestic violence awareness campaigns.