PlayStation capitalizes on our weight and celebrity obsessions in this unusual promotion for their new game 'Fat Princess.'
Celebrities who are notorious for being skinny were transformed into their fat princess versions to promote the new game. This includes Angelina Jolie, Victoria Beckham, Naomi Campbell, Keira Knightley, Amy Winehouse, Paris Hilton, Madonna, and Cheryl Cole.
As for the game itself, the Sun explains, "It pits two hordes of players against each other in a comic medieval battle royale."
Stats for Obese Celebvertising
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Research: 51,642 clicks in 355 w
Interest: 4 minutes
Concept: Obese Celebvertising
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Segment: Females, 18-35
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