Comedic Seniority

The allure of relaxation prompts greater consumer acceptance of aging

Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
SCORE: 3.4
Mild Top 6 Examples: 8,880 Total Clicks Apr 12 - Jan 15
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Consumer Insight Topics: Art & DesignMarketingHomeCommercials
Divine Sunroof Ads - These Peugeot Sunroof Ads Play Out Miraculous Scenarious
SCORE: 4.5
Warm 1,149 Clicks Pub: Jul 1, 14
Divine Sunroof Ads
These Peugeot Sunroof Ads Play Out Miraculous Scenarious
These humorous ads promoting the Peugeot sunroof for certain car models highlight unlikely situations with beams of halo-like light coming from above. The ads communicate that “God is watching,&... [More]
Extreme Zombie Grannies - Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
SCORE: 4.2
Mild 2,488 Clicks Pub: Apr 30, 12
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
Zonajobs, an organization that helps people looking for jobs, created a comical commercial that shows a granny repeatedly killed in extreme scenarios. Zonajobs humorously created this video that&#... [More]
Cranky Senior Campaigns - The Taco Bell Crunchwrap Commercial is Hilariously Informative
SCORE: 3
Mild 1,164 Clicks Pub: Jan 19, 15
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
The Taco Bell Crunchwrap commercial may focus on one of the latest breakfast offerings from the fast food franchise, yet there is much more going on underneath the hilariously informative dialogue.... [More]
Guilt-Tripping Granny Ads - WWF's Granny Call Centre Ad Encourages People to Put on a Sweater
SCORE: 2.7
Untested 433 Clicks Pub: Feb 13, 13
Guilt-Tripping Granny Ads
WWF's Granny Call Centre Ad Encourages People to Put on a Sweater
If you got a call from a granny call centre telling you to put on a sweater, how would you say no? That’s the frankly hilarious angle the World Wildlife Fund (WWF) is taking in their campaign... [More]
Glamorized Granny Galore Commercials - Ethel's Brew Advertises Its Beer with Surprising Humor
SCORE: 1.7
Untested 2,891 Clicks Pub: Jun 27, 12
Glamorized Granny Galore Commercials
Ethel's Brew Advertises Its Beer with Surprising Humor
This hilarious commercial by Ethel’s Brew shows a tale of how one man started to brew his own beer, which eventually leads to the life of a filthy rich, partying grandma. The commercial... [More]
World-Exploring Furniture Commercials - The 'Start Something New' IKEA Ad Tells an Inspiring Story
SCORE: 2.3
Untested 755 Clicks Pub: Aug 31, 13
World-Exploring Furniture Commercials
The 'Start Something New' IKEA Ad Tells an Inspiring Story
This IKEA ad tells an adorable story without words. The commercial is called ‘Start Something New’ and features an elderly man who follows the same routine every day. The man walks to... [More]
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