Category
Lifestyle
Portable Mornings
Trend cluster
Category
Portable
Homemade
Portability is taken a step further for consumers eating lunch at their desks.
3.4
Trend score
Trend
What is the Portable Homemade trend?
Portable Homemade: Today's consumer is hard-pressed for time and thus, lunch is often eaten at a desk. Thus a demand for pieces that push portability to new levels can be observed. Making the entire dining process more desktop friendly, this wave of chaotic dining speaks to a consumer desire to enjoy small pleasures without sacrificing routine.
Trend themes
Themes within the Portable Homemade trend
Three behaviours holding the trend together01
Desktop Cooking
Consumer demand for pieces that push portability to new levels to enjoy small pleasures without sacrificing routine creates disruptive innovation opportunities in portable cooking appliances that allow users to cook meals on their desks.
02
Office-Friendly Food Warmers
The rise of hi-tech food warmers that can be powered by computers create disruptive innovation opportunities for businesses specializing in easy-to-use, on-the-desk appliances that keep food warm and fresh.
03
Portable Cooking Tools
The desire for portable and reusable utensils creates disruptive innovation opportunities for businesses developing eco-friendly, compact tools for on-the-go eating.
Industry implications
What the Portable Homemade trend means for industry
Where the trend changes the playbookFor
Kitchen Appliances
Business professionals in the kitchen appliances industry must innovate to create more portable, compact, and on-the-go products that suit the needs of busy consumers and offer a unique advantage.
For
Food and Beverage
Business professionals in the food and beverage industry must adapt to changing consumer behaviors regarding mealtime habits and develop new products that cater to busy consumers' needs for convenience and portability.
For
Sustainability
Business professionals specializing in sustainability must look for innovative methods to reduce waste and develop eco-friendly tools for on-the-go eating.
Trend signals
Trend signals for Portable Homemade
Trend score 3.4 out of 10, from popularity 49%, activity 46%, freshness 8%.
Popularity49%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portable Homemade trend
6 featured examples from Jun 14, 2012 to Feb 15, 2014CategoryArt & Design
Portable Fireless Cookers
The Barocook Flameless Cooker Lets You Cook Delicious Food without Fire
The outdoor equipment industry can create innovative portable cooking devices that are lightweight, compact, and easy to use for camping, hiking, or other outdoor activities.
CategoryArt & Design
Computer-Powered Microwaves
My Lunchbox Leaves the Task of Heating Meals to Your Office Desktop
Opportunity for disruptive innovation in the home appliance industry by creating USB-powered cooking devices and Bluetooth-enabled kitchen appliances.
CategoryUnique
Portable Stovetop Substitutes
The Bento Steamer is a Lunchbox with Cooking Capabilities
The Bento Steamer showcases the need for innovative and compact food containers that prioritize convenience and organization.
CategoryLifestyle
Plug-In Oven Totes
The HotLogic Mini Oven is a Lunch Bag that Warms Up Your Food
Companies in this industry could create containers specifically designed to maintain food temperature for long periods of time.
CategoryLifestyle
Perfect Portable Coffee Makers
Quikstix Lets Anybody Make Perfect Coffee On-the-Go
Opportunity for companies to develop and market portable coffee makers that cater to the needs of on-the-go coffee enthusiasts.
CategoryLifestyle
Clever Pen Cap Cutlery
These Pen Cap Utensils Help Streamline On-The-Go Eating
The food service industry can explore new ways of providing customers with reusable utensils or offering innovative disposable alternatives.
