'XXXX Beer and Mates Paradise' Campaign is an Interactive Contest

By: Senduran Bhakthakumaran - Published: Mar 17, 2012 • References: xxxxisland.au & adverblog
The XXXX Beer and Mates marketing campaign from XXXX Gold beer tugs at the beer-loving, summer-enjoying heartstrings of the male anatomy. XXXX Gold beer is setting up a 15-acre island in the Southern Great Barrier Reef in Australia, aimed solely towards providing some lucky men the perfect environment for summery, beer-infused fun that includes barbecues, lounging and more beer.

The best part is that XXXX Gold has opened up an interactive portion to the public, asking men what would be perfect to include on the island before setting up a lucky group for a few days of relaxation (or no relaxation if that’s what they want). The island is a beautiful abode surrounded by majestic water and with XXXX building its entertainment from scratch, this crowd-sourced beer party island makes the XXXX Beer and Mates marketing campaign a surefire way to gain the love of men in Australia. Stats for Booze-Filled Getaway Commercials Trending: Older & Average
Research: 814 clicks in 219 w
Interest: > 3 minutes
Concept: Booze-Filled Getaway Commercials
Related: 88 examples / 68 photos
Segment: Males, 12-35
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