Whiskey Brand Naked Malt Launches New 'Live Naked Experience'
Niko Pajkovic — November 12, 2021 — Marketing
References: nakedmalt & thespiritsbusiness
Specialty whiskey maker Naked Malt has announced the launch of its 'Live Naked Experience,' a global online competition that invites participants to complete an online quiz for a chance to win a tailored staycation in their country of residence.
According to the company, the staycation will be designed to suit the winner's unique personality and tastes, which is based on how they answer the questions in the quiz. Trips will be categorized into three main styles: creative, active, and relaxed. To launch the competition, Naked Malt partnered with UK travel writer Sian Anna Lewis, who they challenged to climb the Blà Bheinn mountain in Scotland, showcasing the brand's adventurous ethos.
“As people start to embrace and celebrate the return of freedom, what better way to celebrate by going on an adventure of a lifetime, connecting with friends again and embracing a renewed appetite for exploring the breadth, diversity, and magic of home soil," said Irina Khorokhorina, global brand manager for Naked Malt.
Image Credit: Naked Malt
According to the company, the staycation will be designed to suit the winner's unique personality and tastes, which is based on how they answer the questions in the quiz. Trips will be categorized into three main styles: creative, active, and relaxed. To launch the competition, Naked Malt partnered with UK travel writer Sian Anna Lewis, who they challenged to climb the Blà Bheinn mountain in Scotland, showcasing the brand's adventurous ethos.
“As people start to embrace and celebrate the return of freedom, what better way to celebrate by going on an adventure of a lifetime, connecting with friends again and embracing a renewed appetite for exploring the breadth, diversity, and magic of home soil," said Irina Khorokhorina, global brand manager for Naked Malt.
Image Credit: Naked Malt
Trend Themes
1. Personalized Staycations - Opportunity for businesses to offer personalized staycations as a new avenue for brand experiences.
2. Online Quiz Competitions - Brands can create online quiz competitions as a way to engage consumers and offer unique experiences.
3. Adventure-based Branding - Opportunity for brands to create an adventurous ethos, connecting with consumers seeking new experiences.
Industry Implications
1. Hospitality - Hotels and resorts can offer personalized staycations to cater to the rise of the staycation trend.
2. Food and Beverage - Food and beverage companies can partner with hotels and resorts to offer customized meal and drink experiences as part of the staycation package.
3. Travel - Travel companies can create adventure-based branding to appeal to consumers seeking unique experiences and new destinations.
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