Who knew the grandma look could be as fierce as shown in this photo series starring Kate Kosushkina by Tom Hines? This tough-chic photo shoot has effectively turned demure and dowdy into vintage and edgy, giving a new spin on the retro looks that girls have been flocking towards lately.
Shot exclusively for Refinery29, the photo series starring Kate Kosushkina by Tom Hines takes this gritty granny style and plops it into a desolated, run-down setting, making the looks even tougher. Styled by Kathryn Typaldos, who has worked for the likes of W and Nylon, the shoot is a "mix of high/low, runway/thrift" outfits, according to Refinery 29. Although the looks have a softness to them, the backdrop really accents their unique versatility.
What Makes This Trend Stand Out
- Vintage Revival
- Opportunity to capitalize on the growing trend of retro fashion with a gritty and edgy twist, appealing to a diverse range of fashion-conscious individuals.
- Reinvented Nostalgia
- Explore the potential of reinterpreting traditional styles and bringing them into contemporary settings to create unique and visually striking fashion statements.
- Glamorous Grunge
- Disruptive innovation opportunity to merge elements of granny style with grunge aesthetics, creating a bold, unconventional look that appeals to the younger generation.
Sectors Adopting This
- Fashion Retail
- Retailers can tap into the demand for vintage-inspired clothing and accessories, offering distinct and daring options to cater to modern customers.
- Fashion Photography
- Photographers can experiment with juxtaposing contrasting elements and settings to create visually captivating images that challenge traditional notions of beauty and style.
- Fashion Styling
- Fashion stylists can push boundaries and create unexpected combinations by mixing high-end designer pieces with thrifted and vintage items, offering clients fresh and unique fashion perspectives.
