Cynical Kids Unite in Kraft Mac & Cheese Dinner Time Commercials

By: Allison Horner - Published: Jan 25, 2011 • References: thedenveregotist & cpbgroup
Kraft's new Mac and Cheese Dinner Time Commercials showcase cynical kids experiencing a Homestyle Mac and Cheese withdrawal. The mac and cheese dinner time spots were created by Crispin Porter & Bogusky, the advertising powerhouse also responsible for creating and unleashing the hilarious Baby Carrots commercials in 2010.

Happily, Kraft has chosen to take a different, slightly more comedic approach to dinner time advertising by featuring cynical kids who are unhappy about the lack of mac and cheese in their diets. The Kraft Mac and Cheese Dinner Time commercial will have you craving cheesy macaroni in no time. Stats for Toddler Time-Out Ads Trending: Older & Chilly
Research: 2,135 clicks in 278 w
Interest: 2.5 minutes
Concept: Mac And Cheese Dinner Time
Related: 48 examples / 37 photos
Segment: Neutral, 4-35
Comparison Set: 18 similar articles, including: fake-out food videos, controversial burger ads, and junk food vegetables.