Brazen Home-Cooked

A surprising element is added to unexpected places in home-cooked cuisine

Implications - The credit crunch caused more and more consumers to opt for at-home cuisine in favor of restaurant meals. Now, consumers are growing bored with the tried and tested flavors of traditional homecooked meals, instead opting for combinations of staples found in the standard kitchen. This brazen attitude toward comfort food thus allows a means of expression and experimentation that doesn't stray too far from the familiar.
SCORE: 2.7
Mild Top 5 Examples: 23,597 Total Clicks Oct 13 - Mar 14
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Consumer Insight Topics: LifestyleFood
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