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Empowering Play

Inspirational toys reflect the need for more meaningful activities

Implications - With children often using their stuffed animals and cartoon shows as references and guides, parents are looking to more educational and empowering toys to add more meaning and value to their children's lives. Idea-inspiring blocks and encouraging dollhouses provide children with more compelling sources of play, combining nostalgic childhood playthings with the need for more purposeful activities.
Trend Themes
1. Empowering Toys - Toy companies are creating educational and inspiring toys to add more meaning and value to children's lives.
2. Social Advocacy - Brands and startups are advocating for social change and breaking down gender barriers through their products and advertisements.
3. Diversity and Inclusion - Brands are focusing on diversity and inclusion in their products to promote equality at a young age.
Industry Implications
1. Toy Industry - The toy industry can adopt the trends of empowering toys and diverse dolls to promote meaningful play and inclusive representation.
2. Advertising Industry - The advertising industry can adopt the trend of social advocacy to showcase brands' commitment to promoting gender equality and inclusive representation.
3. Entertainment Industry - The entertainment industry can adopt the trends of diverse characters and empowering storylines to promote inclusion and representation.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
360,306 Total Clicks
Date Range:
Feb 14 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Female Empowering Dollhouses
Female Empowering Dollhouses
Roominate is an Unconventional Female Empowerment Tool for Girls
These days you can find female empowerment for older women in many different aspects of society. Feminist movements are much more commonplace than they used to be and female empowerment is a hot... MORE
Educational Fashion Dolls
Educational Fashion Dolls
This Line of Dolls Titled Project Mc² Seeks to Empower and Educate Girls
MGA Entertainment created a line of dolls titled Project Mc² that seeks to incorporate education in science, technology, engineering and math (STEM) with the use of traditional dolls. The line of... MORE
Inspiring Engineer Dolls
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
With so many of its toys designed to be dynamic, GoldieBox has finally introduced an action figure doll that can keep up with whatever a creative young mind can create. Goldie is a doll that’... MORE
Empowering Youth Dolls
Empowering Youth Dolls
These Diverse Dolls Aim to Inspire, Educate and Empower Young Girls
This collection of diverse dolls called the Willowbrook Girls is a new line of girl-oriented toys that aims to inspire and motivate female youth. The new doll collection includes seven characters... MORE
Video Game Doll Collections
Video Game Doll Collections
The Barbie Video Game Hero Movie is Accompanied by Accessories
The Barbie Video Game Hero movie and accompanying doll and accessory collection provides an interesting spin on the traditional Barbie brand’s products. The Barbie Video Game Hero DVD... MORE
Profession-Focused Doll Collections
Profession-Focused Doll Collections
'My Life As Dolls' Products Are Focused on Their Careers
‘My Life As Dolls’ are toys that young children can enjoy that focus on careers rather than simply fashion. The collection offers a wide variety of professions that it represents, and... MORE
play_circle_filled Empowering Female Toy Ads
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
The startup toy company GoldieBlox won itself a Super Bowl Ad through the Inuit competition. GoldieBlox is a company that makes toys to teach girls about engineering. In a society where girls are... MORE
play_circle_filled Female Action Hero Ads
Female Action Hero Ads
This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
This ad from GoldieBlox uses female action hero dolls to address gender equality issues within Hollywood. The ad shows iconic male roles being portrayed by female dolls. The commercial begins with... MORE

Related Examples

Body-Positive Doll Collections
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
play_circle_filled Japanese Fashion Dolls
Japanese Fashion Dolls
The Shibajuku Girls Dolls are Inspired by Japanese Street Fashion
Fashion Designer-Inspired Dolls
Fashion Designer-Inspired Dolls
This Limited-Edition Doll Was Created by Designer Isaac Mizrahi
African Fashion Dolls
African Fashion Dolls
Momppy Mpoppy Dolls Give Young Girls a Fabulous Black Doll
Talking Jamaican Dolls
Talking Jamaican Dolls
Toya is a Zuree Doll That Speaks in Jamaican Patois
Experiential Chocolate Concepts
Experiential Chocolate Concepts
This Imagined Brand Changes the Way Chocolate is to Be Consumed
Science-Based Art Galleries
Science-Based Art Galleries
'NEUROSOCIETY' Presents Scientific Findings as Artistic Theater
play_circle_filled Equality-Promoting Car Ads
Equality-Promoting Car Ads
This Audi Car Ad Targets Girls Who Want to Play with "Toys for Boys"
Shareable Chocolate Boxes
Shareable Chocolate Boxes
Godiva's Holiday Gift Box Re-Imagines the Practice of Re-Gifting
Pitched Roof Designer Dollhouses
Pitched Roof Designer Dollhouses
The A-Frame Dollhouse Toy is Crafted from Premium Materials
Massive Puppet Museums
Massive Puppet Museums
Moon Hoon's 'Pino Familia' Museum is a Shrine to a Kids' Character
play_circle_filled Lovestruck Doll Commercials
Lovestruck Doll Commercials
This McDonald's Christmas Ad Follows a Vintage Toy Looking for Love
Body-Positive Barbie Dolls
Body-Positive Barbie Dolls
The Ashley Graham Barbie Was Designed with Thighs That Touch
Brand-Heavy 2D Couture
Brand-Heavy 2D Couture
The New Jeremy Scott Collection Was Made to Look Like Paper Doll Outfits
Realistic Doll Makeovers
Realistic Doll Makeovers
Wendy Tsao Redesigned Bratz Dolls Into Iconic Female Role Models
play_circle_filled Female-Educating Doll Ads
Female-Educating Doll Ads
The New Barbie Ad Features Young Girls with Professional Careers
Gender-Bending Fitness Editorials
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
Gender Equality Currencies
Gender Equality Currencies
The New Finnish Notes Feature a Design that Embraces Male and Female
Censored LGBT Film Ads
Censored LGBT Film Ads
These Ads Promote Sexual Equality for the Queer Lisboa Film Festival
Female-Empowering Doll Art
Female-Empowering Doll Art
This Artist Recreated Male-Focused Paintings Using Barbie Dolls
play_circle_filled Diversity-Promoting Dolls
Diversity-Promoting Dolls
Elle&Cee World Girls is a Line of Racially Diverse Dolls to Educate Kids
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
Retro Toy Backpacks
Retro Toy Backpacks
The 'Dolls Kill' Furrbee Backpack Boasts a Nostalgic 90s Style
Inclusive Disability Dolls
Inclusive Disability Dolls
The Toy Like Me Campaign Spurs The Makies to Create More Diverse Dolls
Revealing Nesting Dolls
Revealing Nesting Dolls
Mato Ryoko Matryoshka Doll Hides a Scantily Clad Figurine
Kid-Sized Disney Dolls
Kid-Sized Disney Dolls
These Disney Frozen My Size Dolls Feature a Human Height
Internet-Connected Dolls
Internet-Connected Dolls
Hello Barbie Uses ToyTalk Technology to Have Real Conversations with Kids
Drastic Doll Make-Unders
Drastic Doll Make-Unders
These Bratz Dolls Are Given Startling Transformations
Mastectomized Barbie Dolls
Mastectomized Barbie Dolls
DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening
Rag Doll Headphones
Rag Doll Headphones
LalaLoopsy's Children's Headphones are Designed in the Doll's Signature Style
Educational Cinematic Toys
Educational Cinematic Toys
GoldieBlox and the Movie Machine Teaches Kids Engineering & Animation
play_circle_filled Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
Girl Construction Toys
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
Collaborative Outdoorsy Dolls
Collaborative Outdoorsy Dolls
Girl Scout Barbie Offers New Volunteer Experience for the Mattel Toy
Positive Female Action Figures
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
Disney Ice Queen Dolls
Disney Ice Queen Dolls
These OOAK Doll Art Designs Looks Just Like Elsa and Anna from Frozen
Armored Medieval Dolls
Armored Medieval Dolls
Artist Jim Rodda Turns Barbie into a Fierce Warrior
Realistic Teen Dolls
Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
Pleated Sky-Perched Editorials
Pleated Sky-Perched Editorials
Jean-Claude Lussier Shot for Elle Canada March 2014
Historical Pillow Dolls
Historical Pillow Dolls
Get Your Kids to Play with History with These Stuffy Historical Figures
Informative App-Connected Teddy Bears
Informative App-Connected Teddy Bears
Kids Can Get Answers to Their Questions From the Wikibear
Sophisticated Barbie Swimsuit Covers
Sophisticated Barbie Swimsuit Covers
The Barbie Sports Illustrated Cover Celebrates an Icon
play_circle_filled Amorous Toy Animations
Amorous Toy Animations
Disney's Vinylmation Love Story is Part of a Unique Google Partnership
Eerily Charming Recycled Dolls
Eerily Charming Recycled Dolls
These Handmade Dolls are Both Curious-Looking and Cute
Techy Traditional Valentine's Day Gifts
Techy Traditional Valentine's Day Gifts
3D Printed Roses by Makeshop are the Future of Romance
Caffeinated Blossom Beverages
Caffeinated Blossom Beverages
Starbucks Japan is Introducing a Seasonal Sakura Chocolate Latte
play_circle_filled Collaborative Hospital Patient Games
Collaborative Hospital Patient Games
The Konnekt Toys Encourage Kids in Isolation to Be Social
play_circle_filled Small Business-Supporting Ads
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The Intuit Super Bowl Contest Will Give Its Ad Spot Away
play_circle_filled Changing Gender Perceptions
Changing Gender Perceptions
Eleanor Tabi Haller-Jordan's Gender Expectations Speech is Powerful
play_circle_filled Inspiring Young Inventor Videos
Inspiring Young Inventor Videos
Goldieblox' Rube Goldberg Princess Machine is Massively Inspiring
play_circle_filled Personifying Animal Building Blocks
Personifying Animal Building Blocks
Olliblocks are Fun and Educational Toys for Children
Hyper-Realistic Doll Portrayals
Hyper-Realistic Doll Portrayals
This Doll is the Iconic Barbie Doll Properly Proportioned
Patriarchy-Spinning Twitter Accounts
Patriarchy-Spinning Twitter Accounts
These Feminist Taylor Swift Tweets are Empowering
Playful 3D Printers
Playful 3D Printers
ThinkGeek's Play-Doh 3D Clay Printer is the Ultimate Children's Toy
Personified Animal Actor Ads
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This Adobe Commercial Features Pets Making Fun of the Super Bowl
Bread-Making Toys
Bread-Making Toys
Dough Globe by Mint Digital Ferments Yeast Culture in a Playful Way
play_circle_filled Female Technician Teaching Toys
Female Technician Teaching Toys
The GoldieBlox Construction Toy Introduces Girls to Mechanics
Glamorous Puppet Drink Ads
Glamorous Puppet Drink Ads
Diet Coke 'Love it Light' Campaign Targets Stylish Women
Cupcake Couture Popstar Dolls
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The Katy Perry Barbie Doll is a Spitting Image of the Singer
Nursery Rhyme Mathematics
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The Brain Candy Toys Advertisements are Intelligent and Cute
Touchscreens for Tots
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