The 'Kick it to Brazil' campaign was put together by Peugeot, the Same Same But Different agency and a partnership with Facebook. Ultimately its aim is to take a soccer ball around the world to over 30 countries in 100 days before the 2014 FIFA World Cup.
As well as being a great way to engage soccer fans, the Kick it to Brazil campaign has a wider appeal, since each time the soccer ball is kissed and a picture is posted online, Peugeot will donate a tree to the Brazilian Rain Forest.
The ball will be making its way around the world until June 12th, but until then, you can follow its journey on the official Kick it to Brazil website and view photos from people who have participated all over the globe.
Stats for Earth-Saving Soccer Campaigns
Trending: Older & Average
Research: 744 clicks in 108 w
Interest: > 3 minutes
Concept: "kick It To Brazil"
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: playful soccer-inspired lights, amazonian sporty editorials, and vuvuzela remote controls.
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